18 must-dos for email retargeting optimization
Whether you’re a frequent online shopper or not, you’ve definitely noticed that email retargeting is one of the most effective strategies. Do you need to reclaim an abandoned cart? Allow email retargeting to do its thing. Would you like to re-engage a browse abandoner? Email retargeting can also help you with this.
Retargeting via email, like advertisements, is an exceptionally effective approach to send polite reminders to new and existing consumers. It’s simple to get started, especially if you have a sophisticated marketing platform like AdRoll, but that doesn’t mean you should set it and forget it.
For the best results, you should evaluate your data on a regular basis, adjust your targeting settings, and ensure that everything from headlines to CTAs is operating properly.
Here are 18 email retargeting optimization strategies that any ecommerce store may use. We recommend bookmarking this page or downloading the checklist below to revisit and alter your strategy every quarter.
Checklist for Email Retargeting Optimization
- Are your topic lines brief and appealing?
- Do you use conversational language throughout the email?
- Do you convey a sense of urgency (particularly when it comes to collecting abandoned carts)?
- Do you make enticing offers that entice consumers to take action?
- Are you tailoring your emails depending on the behaviors, demographics, and interests of your recipients?
- Do you divide your remarketing list into segments?
- Are you utilizing strong CTAs that have been A/B tested?
- Do you utilize rich text to break up long text blocks?
- Is your media fast to load?
- Do you have a clear “unsubscribe” link in the footer?
- Are your layouts, photos, and other media types mobile-friendly?
- Do you provide content that builds trust, such as social proof in the form of user-generated content (UGC) and testimonials?
- Are you running A/B tests on your retargeting emails?
Aside from emails, you should optimize your email collection processes:
- Do you employ exit-intent pop-ups?
- Is it simple for site visitors to find your subscription box? (Perhaps in your footer or on your homepage?)
- Do you provide them with a compelling cause to subscribe?
- Are you forthcoming about how you intend to utilize and store their data?
- Do you use other marketing channels (for example, social media) to encourage followers to sign up for your emails?
