Monthly Archives: August 2022

3 ways to create an authentic social media brand

3 ways to create an authentic social media brand Social media is more than simply a part of our daily lives. It’s also essential for brands wanting to strengthen ties with their target clientele. However, with firms regularly being chastised for appearing insensitive, overly corporate, or unduly trying, developing and maintaining an authentic brand presence […]

Backfilling: how to sell your remnant ad impressions?

Backfilling: how to sell your remnant ad impressions? Every impression is valuable to publishers and advertisers, regardless of how quickly programmatic technologies and strategies evolve. It is standard practice for publishers to seek the highest possible price per ad impression when selling their Inventory. However, there is unsold Inventory in the advertising market for various […]