Monthly Archives: September 2022

How to increase brand awareness before, during, and after the holidays

How to increase brand awareness before, during, and after the holidays Consumers do not buy the first time they connect with or are exposed to a brand. Start with brand recognition and establish trust with frequent exposure over time to become the brand your customers know and love. The first phase in a two-pronged marketing […]

18 must-dos for email retargeting optimization

18 must-dos for email retargeting optimization Whether you’re a frequent online shopper or not, you’ve definitely noticed that email retargeting is one of the most effective strategies. Do you need to reclaim an abandoned cart? Allow email retargeting to do its thing. Would you like to re-engage a browse abandoner? Email retargeting can also help […]

A checklist for getting started with social media retargeting

A checklist for getting started with social media retargeting Social media retargeting is essential for marketers looking to elevate their companies. After all, shoppers seldom click the “purchase now” button after seeing only one advertisement or social media post. Instead, their decision-making process involves dozens of different touchpoints spread out across weeks, if not months. […]

9 social media retargeting errors that every marketer should avoid

9 social media retargeting errors that every marketer should avoid One of the most efficient ways to re-engage shopping cart abandoners, existing customers, and site visitors is through social media retargeting; however, it is not the simplest marketing approach to master from the get-go. Beginner marketers make several frequent mistakes, regardless of their sector, business […]