How to detect and prevent spam clicks and click fraud? If you’re a publisher, you’ve probably noticed the small yellow boxes in your ad reports that signify spam or abusive clicks. But what are they exactly, and what can you do? More than two out of every ten desktop clicks are spam clicks. Spam clicks […]
Monthly Archives: November 2022
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Holiday advertising CPM trends in 2022 Every end of the year, buyers begin to spend in order to fuel their holiday gift-giving. As a result, firms begin to increase their marketing spending in the hopes of catching the attention of their ideal customer. This means more market competition for brands, and not just against traditional […]