Surveys and focus groups are popular approaches for gaining client insights to inform marketing strategy. However, they have significant limitations, including intrinsic biases, low predictive power, high costs, and responder fatigue. It’s time to abandon these antiquated methods. Today, AI-powered techniques such as data mining and sentiment analysis provide a great approach to supplement and […]
Monthly Archives: March 2024
09
Mar
Mar
Today, B2B marketing teams must deal with the difficulty of managing complex workflows, improving communication, and promoting effective cooperation. Traditional project management systems may not completely suit the needs of B2B marketing teams. This is where marketing work management solutions come in. These technologies go beyond project management to simplify and revolutionize core business processes, […]
02
Mar
Mar
B2B marketing is overly concerned with measurement and attribution, presenting and pretending to be more science than art. Everyone wants to believe that it is a science. Investors, boards, and executives expect marketing growth to be measurable, predictable, and forecastable. Marketing, however, is not a hard science. Experiments are not reproducible, and playbooks are not […]