outlined by the actions that make specific possibilities more likely to become leads. As the market gets more crowded and the buyer trip gets more complicated, having the right tools can make your marketing efforts much more effective. I think that technology should only be added after it has been shown to be needed. Let’s […]
Monthly Archives: May 2024
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Maximizing Return on Investment (ROI) from Digital Marketing While Minimizing Carbon Footprint
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May
May
As companies try to cut down on their carbon footprint, optimizing their digital marketing is a surprising way to help them do both. It can also help them make more money, so everyone wins. How much clicks cost in carbon? Fifty-five released a study (required registration) in 2022 that found the average media campaign releases 70 tons […]