Now that there is so much information available, it’s hard to decide what to do. This is a problem for both companies and consumers. When there are a lot of options, the fear of making the wrong choice can keep people from doing anything. This happens all the time, but it happens a lot in […]
Monthly Archives: June 2024
21
Jun
Jun
As the martech ecosystem grows, it’s important to keep up with new strategies and tools that can help you drive your change. It’s just as important to go into this change with a planned, smart, and evidence-based mind to make sure it works. Here are three more useful and up-to-date tips to help you get […]
branding, Programmatic ads, retargeting, Style
How to Change Multimedia and Martech Marketing for the Age of AI
08
Jun
Jun
Just as generative AI is coming into martech stacks, funds for it are falling to all-time lows. How then can marketing leaders make the case for expensive new tools when they need to make growth profitable? Getting the most out of your technology investments means coordinating your multichannel and martech plans. When it comes to […]