Monthly Archives: July 2024

Why Consumers Are Losing Faith in Brands and What Marketers Can Do to Change It

Less and less people believe brands. People are worried because new technologies are coming out quickly, there is a lot of false information out there, and people are using data in bad ways. The scores for trust are proof. Only 30% of customers have a lot of faith in businesses, and only 61% believe that […]

How to Use Dynamic Pricing Without Turning People Off

In the past, dynamic pricing was common in markets. Now, in the digital age, it’s becoming popular again. This pricing strategy involves changing prices based on things like demand, time, and how customers act. It started in the airline and ride-sharing industries and is now used in many other areas, such as fast food and […]