As marketers face increasing pressure to maximize the value of their ad budgets, return on ad spend (ROAS) has emerged as a key performance metric. ROAS calculates how much money is generated for every dollar spent on advertising, giving a straightforward approach to assess campaign effectiveness. While ROAS is an excellent predictor of short-term profitability, […]
Monthly Archives: September 2024
20
Sep
Sep
Someone in B2B should hear this today: AI isn’t a one-size-fits-all answer. A new core skill that every marketer must master in the future is the ability to distinguish between where AI may help and where human expertise is still required. Significant gaps exist in AI’s capabilities, especially in fields where human experience is required […]
13
Sep
Sep
We can create more content than ever before, but should we? What if we knew what buyers wanted and produced more of it rather than creating what was quick and/or simple? Last month, I released findings from our research that demonstrated the disconnect between content marketing and the buyer’s journey. Specifically, almost 80% of the […]
02
Sep
Sep
Fashion and beauty brands often get to use new technologies first. Many are digital natives who are making custom D2C digital strategies. There are also so many brands out there that any new idea could help one stand out, especially as the busy holiday season comes. Tuckernuck, a store that sells clothes and home goods, […]