All too frequently, content is written only to generate clicks, views, and likes. It’s all about the call to action (CTA), asset download, form completion, or registration sign-up. Most of the time, this has the opposite effect of generating genuine, valued involvement. While these numbers may look impressive on a stat sheet, they may not […]
Monthly Archives: October 2024
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Oct
Oct
Holiday advertising got off to a slow start this week as Florida residents braced for the second of two major storms in as many weeks. Amazon’s Prime Big Deal Days ended Wednesday, when Hurricane Milton made landfall near Tampa Bay. The harsh weather took its toll during a month when many people had already begun […]
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Oct
Oct
According to the research done by the sports and entertainment intelligence platform SponsorUnited, nearly one third of the businesses that have signed partnerships with influencers over the course of the past year did not have any such deals in 2023 or 2022 on their books. Ninety-six percent of those firms entered into a single collaboration […]