Account-based marketing (ABM) platforms promised to revolutionize B2B marketing. They reminded us that it’s all about the account and elevated that understanding from a notion to a craft. They recognized that the importance of a lead goes beyond MQLs and SQLs, and reframed it as a significant account signal for prioritization and scoring. ABM platforms […]
Monthly Archives: November 2024
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HubSpot email sequences are an effective method to save time and maintain consistency when communicating with your audience. However, using them solely for cold outreach wastes a great instrument. Consider email sequences to be a versatile tool that may be used for a variety of purposes. You can use them to promote events, engage leads, […]