A checklist for getting started with social media retargeting
Social media retargeting is essential for marketers looking to elevate their companies. After all, shoppers seldom click the “purchase now” button after seeing only one advertisement or social media post. Instead, their decision-making process involves dozens of different touchpoints spread out across weeks, if not months.
What is the greatest strategy to re-engage customers that have left your website? Retargeting on social media. Here’s where to begin:
What Is the Definition of Social Media Retargeting?
Social media retargeting is a marketing strategy in which retargeting ads are delivered through social media platforms such as Facebook or Instagram. It’s an excellent approach to recover abandoned carts, reconnect with consumers who haven’t purchased from you in a while, or remind site visitors of what you have to offer.
Acquiring new clients is costly, and social media retargeting is a wonderful way to cut costs by focusing on people who have already connected with your business (plus recouping any sales left on the table).
The advantages of social media retargeting are enormous. Before you start your first campaign, use the list below (or download it and save it for later) to make sure you’ve thought of everything:
Checklist for Getting Started with Social Media Retargeting
- Determine your campaign’s goals and key performance indicators (KPIs).
- Choose your campaign’s budget and duration.
- Choose your social networking platforms carefully. (We advocate using many.)
- Check that the pixel for each social media channel is properly configured.
- Determine your target audience based on your objectives, and then try to create more specialized audience segments (e.g., by abandoned cart value or pages visited).
- Make a variety of ad creatives (or risk causing ad fatigue!).
- Incorporate strong words, FOMO, and urgency into your advertisements.
- Make sure your commercials match the tone, voice, and feel of your other marketing activities.
- Keep your copy as simple and straightforward as possible.
- Experiment with various offers (e.g., free shipping or a small discount).
- Include a clear and actionable call to action.
- Use various ad sizes.
- Set a frequency limit. (We propose a maximum of thrice per ad creative.)
- Check that your analytics tool or performance dashboard is properly configured.
- All of your ad creatives should be A/B tested.
- Improve your landing page.
