5 tips for analyzing TikTok ad performance
The party doesn’t end when your TikTok ad goes live; any seasoned marketer will tell you that campaign launch day is only the beginning of a lengthy journey. To get the most out of any channel, you must constantly analyze your performance and look for insights to assist you in enhancing your creative, targeting, and overall strategy.
We’re here to help you glean wisdom from your TikTok Ads Manager dashboard and translate complex figures into effective next steps. Let’s get started!
Tip 1: Make a distinction Between the Macro and Micro levels
To gain a broad picture view of how your TikTok advertising is performing, we recommend first visiting the Tik Tok Dashboard, which allows you to instantly compare results, ad spend, and campaign status across all of your campaigns.
Then, go to the Campaign page to see the finer points of each ad, ad group, and campaign. The good news is that you won’t have to waste time browsing through each campaign’s row. The Filter option allows you to select relevant data for certain campaigns, as well as create and save custom filters for future use.
Tip #2: Personalize Your Reports
Because each brand has different requirements, TikTok’s Custom Reports option allows you to customize how your data is displayed. (It’s a simple drag-and-drop!) Feeling overwhelmed by the numerous options? Don’t be concerned. TikTok also includes pre-defined report templates to make the process easier.
Tip 3: Select the Correct Metrics to Examine
TikTok, like any other ad network, provides marketers and businesses with a lot of data. However, if you don’t know where to search, it might be overwhelming. Fortunately, we’re here to help: here are some solid beginning metrics for evaluating ad performance:
- Time spent watching on average.
- Time spent watching the video.
- Clicks.
- Clickthrough rate
- Conversions.
- Rate of conversion
- CPC.
- CPM.
- Impressions.
You may also view information on who is watching and engaging with your ads. Remember these tips as you construct your next batch of adverts!
- Gender
- Age
- Country area
- Sources of traffic
Tip #4: Get the Shopify-TikTok Integration.
Did you know that if your store is powered by Shopify, you can use the Shopify-TikTok integration to develop and manage TikTok campaigns without leaving the Shopify platform? It’s also a great method to observe critical campaign performance data regarding how your TikTok advertising delivers outcomes, such as site conversions, for your Shopify store, thanks to the one-click pixel installation.
Tip #5: Make Use of a Cross-Channel Marketing Tool
If you want a more efficient approach to reviewing all of your ads, it may be time to invest in a cross-channel marketing tool. AdRoll links all of your social ads (Facebook, Instagram, TikTok, and Pinterest) to deliver a consolidated picture of your cross-channel campaign success. Say goodbye to jumbled reports and hello to greater marketing insights and optimizations!
Your TikTok Results Are Counting Down
Because of TikTok’s 1 billion+ active users, marketers on the site have a big potential to reach a massive audience — but few genuinely go viral without a little help.
Fortunately, with these suggestions, you’re one step closer to achieving the TikTok outcomes of your dreams. Don’t just stop there! Check out our Connected Social Advertisements feature to manage and monitor your campaigns across all your social media platforms – it’s the best way to ensure your social media advertisements are delivered to the correct audience at the right time and place. You’ll also have access to unified data, more streamlined analytics, and improved results, so get started now!
