6 tips for going live for the first time on TikTok
What is the connection between The Weeknd and 23 museums throughout the world? They’ve all been livestreaming on TikTok Live.
Creating live content on TikTok is a great way to engage with your audience in a new and original way. Here are seven ideas to make your TikTok Live show a smashing success.
How to Go TikTok Live
It’s simple to get started with TikTok live streaming – here’s how:
- Access your TikTok account.
- Near the bottom center of the screen, press the “+” button.
- Select the “Live” option.
- Make your cover photo and the video title (up to 32 characters) as appealing as possible!
- Choose “Go Live,” and you’re done.
If you don’t see the “Go Live” button, it could be because you haven’t satisfied all of the requirements. In contrast to conventional TikToks, which anybody may create, you must have at least 1,000 followers to begin utilizing TikTok Live.
Tip 1: Schedule Your Live Content
To keep your audience engaged, organize the flow and topic of your Live session ahead of time rather than improvising. After all, long lengths of silence are… unpleasant.
Here are some starting points:
- Organize an AMA session (ask me anything).
- Conduct a tour of your activities from behind the scenes. (Bonus points if you introduce your team; it will help viewers connect with your brand.)
- Organize a conversation with a brand partner. (Make sure it’s on a topic that both audiences will find interesting.)
- Dispel some popular misconceptions about your sector.
- Make a product demonstration.
TikTok suggests that live streaming last at least 30 minutes, regardless of the material format.
Tip 2: Invest in Manufacturing
Nobody wants to spend an hour watching a pixelated feed in a dark cellar turned TikTok studio.
Making your TikTok Live look more professional doesn’t have to be difficult – it can be as simple as:
- Choosing a room with adequate lighting — much better, invest in a tiny ring light — and low background noise.
- Locating a firm surface for your camera.
- Checking Wi-Fi speeds three times.
- Requesting that a friend or team member filter or screen a comment.
Pro tip: You can also use filters to smooth out your skin or brighten up your background.
Tip 3: Promote Your Stream Ahead of Time
Do you want your TikTok Live video to be seen by more people? Consider creating a TikTok video promoting your livestream and urging your fans on other platforms (e.g., Facebook or Instagram) to tune in. Consider using our connected social ads functionality to manage, track, and analyze ads across different social media networks.
Tip 4: Engage Your Audience
Now that you’ve meticulously planned your Live material, it’s time for lights, camera, and action! But keep in mind that TikTok Live is a medium that promotes interactions with your audience, not merely delivering your content to the screen. Try to be as friendly and personable as possible when asking and answering questions and responding to remarks. If you’re more of an introvert, don’t worry; just keep practicing till you’re flawless.
Tip 5: Include a Call to Action (CTA)
Before you end your broadcast, provide a brief summary and call to action, such as urging people to follow you, visit your website, or explore other material on your TikTok profile.
Tip 6: Make Use of Your Analytics
TikTok, like other social media sites, provides a wealth of audience analytics and data. After you’ve completed your first few Live sessions, go to your Analytics dashboard to have a better idea of when you should go live (based on when your followers are most likely to be active on the app). You can also use the latest trends to generate Live session ideas.
Ready, set, and go!
Want more advice on nailing your TikTok marketing plan and capturing all of the platform’s eager eyes? In the guides below, we’ve got you covered.
