In the world of eCommerce, it is vital to keep ahead of the competition. In 2018, alone, 1.7 billion buyers spent $2.8 trillion on retail goods online. Industry experts project that online consumption will reach 2.1 billion by 2021, with worldwide eCommerce sales reaching $4.8 trillion.
There’s a lot of potential profit to be made. But how can you make your eCommerce business potential a reality? It starts with a terrific online store that uses cutting-edge web design tools and professional features.
Industry analysts highlighted five trends, specifically for eCommerce websites. Read on to see how you can provide the finest shopping experience possible by producing personalized content, being available to customers when they need you, growing your sales reach, and more.
5 Trends in eCommerce Web Design
- Go all out with video content.
Although video material is not new, its worth continues to rise due to its suitability for online shoppers. According to studies, 85% of buyers want to see more video content from brands. And this is beneficial to your website because it keeps customers on your page for an average of 2.6 times longer. A video demonstrating how a product appears and works in real life makes it more believable in the eyes of a shopper.
Aside from giving trust, video improves SEO. A video-enabled online store is 53 times more likely to rank on Google’s main page.
Still not convinced? Video content generates a higher marketing ROI. According to marketing specialists, videos have the highest conversion rates of any content kind.
Video content may be an important aspect of your eCommerce website design; do not overlook it.
2. Make videos with your customers in mind.
Need some ideas on what types of videos to make? Here are some suggestions that work well for internet stores.
- FAQs: Most people have the same 5-10 questions, so address them in a video. Create more FAQ films tailored to your best-selling items or services.
- Product Videos: Make videos in which your items are the hero. These films may feature product demonstrations, tutorials, or case studies. Simply focus on the product’s worth.
- Customer Testimonials: Displaying video testimonials will help your brand stand out and develop credibility. Even better, encourage satisfied customers to share their personal experiences with your product.
- Employee Bios: Showing the behind-the-scenes of your company is another excellent video option. It contributes to increased brand recognition and trust among potential customers.
3. Add live chat or chatbots for real-time engagement.
Online customers expect eCommerce companies to give 24-hour service, which is why more businesses are using live chat or chatbots for customer support.
With live chat, you can be available for customers when they need you. This is an excellent strategy to strengthen client ties while also increasing sales. Wix allows you to customize your chatbox, set custom hours, send coupons, and chat on the go with the Wix Owner app.
Chatbots, on the other hand, are AI software programmes that act like real people. They allow customers to connect with your website via voice or text, with automated/predictive responses. Chatbots can be used to answer client questions and offer products while live chat is unavailable. Regardless of which option you choose, customers appreciate the greater responsiveness and personalization that live chat or chatbots provide.
4. Optimize your online store for mobile.
Making your online store mobile-friendly is a significant priority. Mobile users account for 52% of worldwide internet traffic.
What should you focus on? Mobile customers account for almost 60% of all searches, so ensure that your store’s website loads quickly. When designing your site for mobile, remove any extraneous design components that may cause your site to load slowly. Also, be sure to test your mobile checkout flow. Mobile transactions and checkout must be streamlined and user-friendly to prevent visitors from getting stranded and purchasing elsewhere.
5. Sell through several sales channels.
When selecting sales channels for your eCommerce website, do not overlook social media. With 3.5 billion social media users worldwide, there are lots of opportunities to contact new clients.
Social media networks facilitate internet buying. Savvy online businesses use Facebook, Instagram, Pinterest, and Twitter to convert casual visitors into consumers with the click of a button. This year, Instagram tightened the checkout funnel with a new feature that allows users to finish transactions without leaving the app. Instagram even stores purchasers’ payment information for subsequent checkouts.
Choose social sales platforms that your clients use on a daily basis. Make sure your branding is consistent across all platforms and matches your eCommerce website. The idea is to deliver a seamless shopper experience from social to checkout on your website.
