Surveys and focus groups are popular approaches for gaining client insights to inform marketing strategy. However, they have significant limitations, including intrinsic biases, low predictive power, high costs, and responder fatigue. It’s time to abandon these antiquated methods. Today, AI-powered techniques such as data mining and sentiment analysis provide a great approach to supplement and […]
Author Archives: beegroupsEditor
09
Mar
Mar
Today, B2B marketing teams must deal with the difficulty of managing complex workflows, improving communication, and promoting effective cooperation. Traditional project management systems may not completely suit the needs of B2B marketing teams. This is where marketing work management solutions come in. These technologies go beyond project management to simplify and revolutionize core business processes, […]
02
Mar
Mar
B2B marketing is overly concerned with measurement and attribution, presenting and pretending to be more science than art. Everyone wants to believe that it is a science. Investors, boards, and executives expect marketing growth to be measurable, predictable, and forecastable. Marketing, however, is not a hard science. Experiments are not reproducible, and playbooks are not […]
19
Feb
Feb
Competing in marketing in today’s digital landscape demands adaptability and innovation. With the rapid progress of artificial intelligence, using technologies like ChatGPT can be a game changer for firms trying to improve their marketing tactics. From engaging customers to personalizing experiences, ChatGPT provides numerous chances to connect with your audience in meaningful ways. Let’s look […]
02
Feb
Feb
In the world of eCommerce, it is vital to keep ahead of the competition. In 2018, alone, 1.7 billion buyers spent $2.8 trillion on retail goods online. Industry experts project that online consumption will reach 2.1 billion by 2021, with worldwide eCommerce sales reaching $4.8 trillion. There’s a lot of potential profit to be made. […]
17
Nov
Nov
How to detect and prevent spam clicks and click fraud? If you’re a publisher, you’ve probably noticed the small yellow boxes in your ad reports that signify spam or abusive clicks. But what are they exactly, and what can you do? More than two out of every ten desktop clicks are spam clicks. Spam clicks […]
02
Nov
Nov
Holiday advertising CPM trends in 2022 Every end of the year, buyers begin to spend in order to fuel their holiday gift-giving. As a result, firms begin to increase their marketing spending in the hopes of catching the attention of their ideal customer. This means more market competition for brands, and not just against traditional […]
20
Oct
Oct
The top revenue priorities for publishers in Q4 2022 is displaying advertising Fourth-Quarter Revenue Priorities for Publishers The publishing industry is gearing up for the new year now that Q4 has arrived. With so many shifts, how do publishers decide what to focus on during the final quarter of 2022? Digiday found that direct-sold advertisements […]
03
Oct
Oct
8 leading TikTok brands and marketing lessons you can learn from them You’ve undoubtedly figured out by now that TikTok isn’t only for lip-syncing Gen Zers. The platform has evolved into not simply a catalyst for sparking debates and establishing cultural trends but also the ultimate playground for companies trying to engage with their target […]
branding, e-Commerce, Marketing
How to increase brand awareness before, during, and after the holidays
20
Sep
Sep
How to increase brand awareness before, during, and after the holidays Consumers do not buy the first time they connect with or are exposed to a brand. Start with brand recognition and establish trust with frequent exposure over time to become the brand your customers know and love. The first phase in a two-pronged marketing […]