Account-based marketing (ABM) platforms promised to revolutionize B2B marketing. They reminded us that it’s all about the account and elevated that understanding from a notion to a craft. They recognized that the importance of a lead goes beyond MQLs and SQLs, and reframed it as a significant account signal for prioritization and scoring. ABM platforms […]
Author Archives: beesgroup.us
01
Nov
Nov
HubSpot email sequences are an effective method to save time and maintain consistency when communicating with your audience. However, using them solely for cold outreach wastes a great instrument. Consider email sequences to be a versatile tool that may be used for a variety of purposes. You can use them to promote events, engage leads, […]
25
Oct
Oct
All too frequently, content is written only to generate clicks, views, and likes. It’s all about the call to action (CTA), asset download, form completion, or registration sign-up. Most of the time, this has the opposite effect of generating genuine, valued involvement. While these numbers may look impressive on a stat sheet, they may not […]
11
Oct
Oct
Holiday advertising got off to a slow start this week as Florida residents braced for the second of two major storms in as many weeks. Amazon’s Prime Big Deal Days ended Wednesday, when Hurricane Milton made landfall near Tampa Bay. The harsh weather took its toll during a month when many people had already begun […]
04
Oct
Oct
According to the research done by the sports and entertainment intelligence platform SponsorUnited, nearly one third of the businesses that have signed partnerships with influencers over the course of the past year did not have any such deals in 2023 or 2022 on their books. Ninety-six percent of those firms entered into a single collaboration […]
branding, Marketing, retargeting, Social Media
How to Properly Balance Brand Safety, ROAs, and Suitability in Social Media Advertising
27
Sep
Sep
As marketers face increasing pressure to maximize the value of their ad budgets, return on ad spend (ROAS) has emerged as a key performance metric. ROAS calculates how much money is generated for every dollar spent on advertising, giving a straightforward approach to assess campaign effectiveness. While ROAS is an excellent predictor of short-term profitability, […]
20
Sep
Sep
Someone in B2B should hear this today: AI isn’t a one-size-fits-all answer. A new core skill that every marketer must master in the future is the ability to distinguish between where AI may help and where human expertise is still required. Significant gaps exist in AI’s capabilities, especially in fields where human experience is required […]
13
Sep
Sep
We can create more content than ever before, but should we? What if we knew what buyers wanted and produced more of it rather than creating what was quick and/or simple? Last month, I released findings from our research that demonstrated the disconnect between content marketing and the buyer’s journey. Specifically, almost 80% of the […]
02
Sep
Sep
Fashion and beauty brands often get to use new technologies first. Many are digital natives who are making custom D2C digital strategies. There are also so many brands out there that any new idea could help one stand out, especially as the busy holiday season comes. Tuckernuck, a store that sells clothes and home goods, […]
23
Aug
Aug
People who work with emails need to get ready for the next round of iOS updates. The good news is that iOS 18 won’t be out until mid- to late-September like it has in the past; however, the changes that will affect Apple Mail aren’t yet available in beta. Most likely, this means they won’t […]