Marketers might know what people really want if they could just get inside their heads. Understanding how people behave is important for staying ahead in the fast-changing world of internet commerce. Based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, our future webinar will give you a full picture of the newest trends and […]
Author Archives: beesgroup.us
05
Aug
Aug
The natural world is very good at adapting. For more than 3 billion years, living things have used complex tactics to adapt to changes in the earth’s environment. The yearly marketing plan doesn’t have as much of a good name. It’s something that most people dread doing. But marketing can make better plans if they […]
AI seems to be the talk of the town these days. From what I’ve read, it sounds like AI is the answer to all of our problems and will make us more effective than ever. In fact, AI is not new, at least when it comes to marketing. This has been used by us for […]
15
Jul
Jul
Less and less people believe brands. People are worried because new technologies are coming out quickly, there is a lot of false information out there, and people are using data in bad ways. The scores for trust are proof. Only 30% of customers have a lot of faith in businesses, and only 61% believe that […]
06
Jul
Jul
In the past, dynamic pricing was common in markets. Now, in the digital age, it’s becoming popular again. This pricing strategy involves changing prices based on things like demand, time, and how customers act. It started in the airline and ride-sharing industries and is now used in many other areas, such as fast food and […]
29
Jun
Jun
Now that there is so much information available, it’s hard to decide what to do. This is a problem for both companies and consumers. When there are a lot of options, the fear of making the wrong choice can keep people from doing anything. This happens all the time, but it happens a lot in […]
21
Jun
Jun
As the martech ecosystem grows, it’s important to keep up with new strategies and tools that can help you drive your change. It’s just as important to go into this change with a planned, smart, and evidence-based mind to make sure it works. Here are three more useful and up-to-date tips to help you get […]
branding, Programmatic ads, retargeting, Style
How to Change Multimedia and Martech Marketing for the Age of AI
08
Jun
Jun
Just as generative AI is coming into martech stacks, funds for it are falling to all-time lows. How then can marketing leaders make the case for expensive new tools when they need to make growth profitable? Getting the most out of your technology investments means coordinating your multichannel and martech plans. When it comes to […]
31
May
May
outlined by the actions that make specific possibilities more likely to become leads. As the market gets more crowded and the buyer trip gets more complicated, having the right tools can make your marketing efforts much more effective. I think that technology should only be added after it has been shown to be needed. Let’s […]
Uncategorized
Maximizing Return on Investment (ROI) from Digital Marketing While Minimizing Carbon Footprint
21
May
May
As companies try to cut down on their carbon footprint, optimizing their digital marketing is a surprising way to help them do both. It can also help them make more money, so everyone wins. How much clicks cost in carbon? Fifty-five released a study (required registration) in 2022 that found the average media campaign releases 70 tons […]