B2B marketing is overly concerned with measurement and attribution, presenting and pretending to be more science than art. Everyone wants to believe that it is a science. Investors, boards, and executives expect marketing growth to be measurable, predictable, and forecastable. Marketing, however, is not a hard science. Experiments are not reproducible, and playbooks are not […]
Category Archives: branding
19
Feb
Feb
Competing in marketing in today’s digital landscape demands adaptability and innovation. With the rapid progress of artificial intelligence, using technologies like ChatGPT can be a game changer for firms trying to improve their marketing tactics. From engaging customers to personalizing experiences, ChatGPT provides numerous chances to connect with your audience in meaningful ways. Let’s look […]
02
Feb
Feb
In the world of eCommerce, it is vital to keep ahead of the competition. In 2018, alone, 1.7 billion buyers spent $2.8 trillion on retail goods online. Industry experts project that online consumption will reach 2.1 billion by 2021, with worldwide eCommerce sales reaching $4.8 trillion. There’s a lot of potential profit to be made. […]
branding, e-Commerce, Marketing
How to increase brand awareness before, during, and after the holidays
20
Sep
Sep
How to increase brand awareness before, during, and after the holidays Consumers do not buy the first time they connect with or are exposed to a brand. Start with brand recognition and establish trust with frequent exposure over time to become the brand your customers know and love. The first phase in a two-pronged marketing […]
02
May
May
Retail on-site display is a hot strategy that you should not overlook The ongoing move to greater online buying, aided by COVID-19, is well recognized at this point. However, you may be surprised to learn that nearly 7 out of 10 internet customers go directly to a retail site, rather than search engines, to purchase […]
03
Apr
Apr
10 Instagram accounts of beauty brands we adore Who’s the ‘grammest of them all, mirror, mirror on the wall? Instagram’s embrace of magnificent visuals and self-expression appears tailor-made for the beauty market — particularly today’s sophisticated Millennial and Gen Z buyers. Beauty companies couldn’t be more in agreement. This Statista analysis found that 96% of […]
06
Jan
Jan
The complete google remarketing manual Are you considering remarketing or internet advertising for your company? Because Google is the world’s greatest search engine, businesses may use its remarketing options to improve their customer base, reach new customers, and amplify their voices. In fact, the site claims that the average firm can expect to earn $8 […]
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