Holiday advertising got off to a slow start this week as Florida residents braced for the second of two major storms in as many weeks. Amazon’s Prime Big Deal Days ended Wednesday, when Hurricane Milton made landfall near Tampa Bay. The harsh weather took its toll during a month when many people had already begun […]
Category Archives: e-Commerce
13
Sep
Sep
We can create more content than ever before, but should we? What if we knew what buyers wanted and produced more of it rather than creating what was quick and/or simple? Last month, I released findings from our research that demonstrated the disconnect between content marketing and the buyer’s journey. Specifically, almost 80% of the […]
31
May
May
outlined by the actions that make specific possibilities more likely to become leads. As the market gets more crowded and the buyer trip gets more complicated, having the right tools can make your marketing efforts much more effective. I think that technology should only be added after it has been shown to be needed. Let’s […]
02
Feb
Feb
In the world of eCommerce, it is vital to keep ahead of the competition. In 2018, alone, 1.7 billion buyers spent $2.8 trillion on retail goods online. Industry experts project that online consumption will reach 2.1 billion by 2021, with worldwide eCommerce sales reaching $4.8 trillion. There’s a lot of potential profit to be made. […]
02
Nov
Nov
Holiday advertising CPM trends in 2022 Every end of the year, buyers begin to spend in order to fuel their holiday gift-giving. As a result, firms begin to increase their marketing spending in the hopes of catching the attention of their ideal customer. This means more market competition for brands, and not just against traditional […]
03
Oct
Oct
8 leading TikTok brands and marketing lessons you can learn from them You’ve undoubtedly figured out by now that TikTok isn’t only for lip-syncing Gen Zers. The platform has evolved into not simply a catalyst for sparking debates and establishing cultural trends but also the ultimate playground for companies trying to engage with their target […]
branding, e-Commerce, Marketing
How to increase brand awareness before, during, and after the holidays
20
Sep
Sep
How to increase brand awareness before, during, and after the holidays Consumers do not buy the first time they connect with or are exposed to a brand. Start with brand recognition and establish trust with frequent exposure over time to become the brand your customers know and love. The first phase in a two-pronged marketing […]
02
May
May
Retail on-site display is a hot strategy that you should not overlook The ongoing move to greater online buying, aided by COVID-19, is well recognized at this point. However, you may be surprised to learn that nearly 7 out of 10 internet customers go directly to a retail site, rather than search engines, to purchase […]