Account-based marketing (ABM) platforms promised to revolutionize B2B marketing. They reminded us that it’s all about the account and elevated that understanding from a notion to a craft. They recognized that the importance of a lead goes beyond MQLs and SQLs, and reframed it as a significant account signal for prioritization and scoring. ABM platforms […]
Category Archives: Marketing
01
Nov
Nov
HubSpot email sequences are an effective method to save time and maintain consistency when communicating with your audience. However, using them solely for cold outreach wastes a great instrument. Consider email sequences to be a versatile tool that may be used for a variety of purposes. You can use them to promote events, engage leads, […]
25
Oct
Oct
All too frequently, content is written only to generate clicks, views, and likes. It’s all about the call to action (CTA), asset download, form completion, or registration sign-up. Most of the time, this has the opposite effect of generating genuine, valued involvement. While these numbers may look impressive on a stat sheet, they may not […]
04
Oct
Oct
According to the research done by the sports and entertainment intelligence platform SponsorUnited, nearly one third of the businesses that have signed partnerships with influencers over the course of the past year did not have any such deals in 2023 or 2022 on their books. Ninety-six percent of those firms entered into a single collaboration […]
branding, Marketing, retargeting, Social Media
How to Properly Balance Brand Safety, ROAs, and Suitability in Social Media Advertising
27
Sep
Sep
As marketers face increasing pressure to maximize the value of their ad budgets, return on ad spend (ROAS) has emerged as a key performance metric. ROAS calculates how much money is generated for every dollar spent on advertising, giving a straightforward approach to assess campaign effectiveness. While ROAS is an excellent predictor of short-term profitability, […]
13
Sep
Sep
We can create more content than ever before, but should we? What if we knew what buyers wanted and produced more of it rather than creating what was quick and/or simple? Last month, I released findings from our research that demonstrated the disconnect between content marketing and the buyer’s journey. Specifically, almost 80% of the […]
13
Aug
Aug
Marketers might know what people really want if they could just get inside their heads. Understanding how people behave is important for staying ahead in the fast-changing world of internet commerce. Based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, our future webinar will give you a full picture of the newest trends and […]
05
Aug
Aug
The natural world is very good at adapting. For more than 3 billion years, living things have used complex tactics to adapt to changes in the earth’s environment. The yearly marketing plan doesn’t have as much of a good name. It’s something that most people dread doing. But marketing can make better plans if they […]
AI seems to be the talk of the town these days. From what I’ve read, it sounds like AI is the answer to all of our problems and will make us more effective than ever. In fact, AI is not new, at least when it comes to marketing. This has been used by us for […]
15
Jul
Jul
Less and less people believe brands. People are worried because new technologies are coming out quickly, there is a lot of false information out there, and people are using data in bad ways. The scores for trust are proof. Only 30% of customers have a lot of faith in businesses, and only 61% believe that […]