In the past, dynamic pricing was common in markets. Now, in the digital age, it’s becoming popular again. This pricing strategy involves changing prices based on things like demand, time, and how customers act. It started in the airline and ride-sharing industries and is now used in many other areas, such as fast food and […]
Category Archives: Marketing
29
Jun
Jun
Now that there is so much information available, it’s hard to decide what to do. This is a problem for both companies and consumers. When there are a lot of options, the fear of making the wrong choice can keep people from doing anything. This happens all the time, but it happens a lot in […]
21
Jun
Jun
As the martech ecosystem grows, it’s important to keep up with new strategies and tools that can help you drive your change. It’s just as important to go into this change with a planned, smart, and evidence-based mind to make sure it works. Here are three more useful and up-to-date tips to help you get […]
31
May
May
outlined by the actions that make specific possibilities more likely to become leads. As the market gets more crowded and the buyer trip gets more complicated, having the right tools can make your marketing efforts much more effective. I think that technology should only be added after it has been shown to be needed. Let’s […]
20
Apr
Apr
Marketing work management tools assist marketing leaders and their teams in structuring their day-to-day work to fulfill goals on time and under budget, all while managing resources and facilitating communication and cooperation. Task assignments, time tracking, budgeting, team communication, and file sharing are a few examples of functions. Before the pandemic, many marketers had been […]
16
Mar
Mar
Surveys and focus groups are popular approaches for gaining client insights to inform marketing strategy. However, they have significant limitations, including intrinsic biases, low predictive power, high costs, and responder fatigue. It’s time to abandon these antiquated methods. Today, AI-powered techniques such as data mining and sentiment analysis provide a great approach to supplement and […]
09
Mar
Mar
Today, B2B marketing teams must deal with the difficulty of managing complex workflows, improving communication, and promoting effective cooperation. Traditional project management systems may not completely suit the needs of B2B marketing teams. This is where marketing work management solutions come in. These technologies go beyond project management to simplify and revolutionize core business processes, […]
02
Mar
Mar
B2B marketing is overly concerned with measurement and attribution, presenting and pretending to be more science than art. Everyone wants to believe that it is a science. Investors, boards, and executives expect marketing growth to be measurable, predictable, and forecastable. Marketing, however, is not a hard science. Experiments are not reproducible, and playbooks are not […]
19
Feb
Feb
Competing in marketing in today’s digital landscape demands adaptability and innovation. With the rapid progress of artificial intelligence, using technologies like ChatGPT can be a game changer for firms trying to improve their marketing tactics. From engaging customers to personalizing experiences, ChatGPT provides numerous chances to connect with your audience in meaningful ways. Let’s look […]
02
Feb
Feb
In the world of eCommerce, it is vital to keep ahead of the competition. In 2018, alone, 1.7 billion buyers spent $2.8 trillion on retail goods online. Industry experts project that online consumption will reach 2.1 billion by 2021, with worldwide eCommerce sales reaching $4.8 trillion. There’s a lot of potential profit to be made. […]