Holiday advertising CPM trends in 2022 Every end of the year, buyers begin to spend in order to fuel their holiday gift-giving. As a result, firms begin to increase their marketing spending in the hopes of catching the attention of their ideal customer. This means more market competition for brands, and not just against traditional […]
Category Archives: Marketing
branding, e-Commerce, Marketing
How to increase brand awareness before, during, and after the holidays
20
Sep
Sep
How to increase brand awareness before, during, and after the holidays Consumers do not buy the first time they connect with or are exposed to a brand. Start with brand recognition and establish trust with frequent exposure over time to become the brand your customers know and love. The first phase in a two-pronged marketing […]
20
Sep
Sep
18 must-dos for email retargeting optimization Whether you’re a frequent online shopper or not, you’ve definitely noticed that email retargeting is one of the most effective strategies. Do you need to reclaim an abandoned cart? Allow email retargeting to do its thing. Would you like to re-engage a browse abandoner? Email retargeting can also help […]
03
Sep
Sep
9 social media retargeting errors that every marketer should avoid One of the most efficient ways to re-engage shopping cart abandoners, existing customers, and site visitors is through social media retargeting; however, it is not the simplest marketing approach to master from the get-go. Beginner marketers make several frequent mistakes, regardless of their sector, business […]
03
Jul
Jul
6 steps to creating an email retargeting strategy Do you want to interact with shoppers who have expressed an interest in your brand? Or are you aware that it is past time to follow up on those annoying abandoned carts? Email retargeting is two words for you. It’s a strong tool for growing brands and […]
06
Jan
Jan
The complete google remarketing manual Are you considering remarketing or internet advertising for your company? Because Google is the world’s greatest search engine, businesses may use its remarketing options to improve their customer base, reach new customers, and amplify their voices. In fact, the site claims that the average firm can expect to earn $8 […]