Just as generative AI is coming into martech stacks, funds for it are falling to all-time lows. How then can marketing leaders make the case for expensive new tools when they need to make growth profitable? Getting the most out of your technology investments means coordinating your multichannel and martech plans. When it comes to […]
Category Archives: Programmatic ads
16
Mar
Mar
Surveys and focus groups are popular approaches for gaining client insights to inform marketing strategy. However, they have significant limitations, including intrinsic biases, low predictive power, high costs, and responder fatigue. It’s time to abandon these antiquated methods. Today, AI-powered techniques such as data mining and sentiment analysis provide a great approach to supplement and […]
17
Nov
Nov
How to detect and prevent spam clicks and click fraud? If you’re a publisher, you’ve probably noticed the small yellow boxes in your ad reports that signify spam or abusive clicks. But what are they exactly, and what can you do? More than two out of every ten desktop clicks are spam clicks. Spam clicks […]
02
Feb
Feb
What’s the difference between demand vs supply-side marketing platforms? Advertising technology, such as demand-side and supply-side platforms, enables programmatic advertising and streamlines the buying and selling of display, video, and mobile adverts. However, there are significant variations between these two platforms that you should be aware of. Continue reading to learn the distinction between demand-side […]