All too frequently, content is written only to generate clicks, views, and likes. It’s all about the call to action (CTA), asset download, form completion, or registration sign-up. Most of the time, this has the opposite effect of generating genuine, valued involvement. While these numbers may look impressive on a stat sheet, they may not […]
Category Archives: retargeting
branding, Marketing, retargeting, Social Media
How to Properly Balance Brand Safety, ROAs, and Suitability in Social Media Advertising
27
Sep
Sep
As marketers face increasing pressure to maximize the value of their ad budgets, return on ad spend (ROAS) has emerged as a key performance metric. ROAS calculates how much money is generated for every dollar spent on advertising, giving a straightforward approach to assess campaign effectiveness. While ROAS is an excellent predictor of short-term profitability, […]
23
Aug
Aug
People who work with emails need to get ready for the next round of iOS updates. The good news is that iOS 18 won’t be out until mid- to late-September like it has in the past; however, the changes that will affect Apple Mail aren’t yet available in beta. Most likely, this means they won’t […]
13
Aug
Aug
Marketers might know what people really want if they could just get inside their heads. Understanding how people behave is important for staying ahead in the fast-changing world of internet commerce. Based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, our future webinar will give you a full picture of the newest trends and […]
21
Jun
Jun
As the martech ecosystem grows, it’s important to keep up with new strategies and tools that can help you drive your change. It’s just as important to go into this change with a planned, smart, and evidence-based mind to make sure it works. Here are three more useful and up-to-date tips to help you get […]
branding, Programmatic ads, retargeting, Style
How to Change Multimedia and Martech Marketing for the Age of AI
08
Jun
Jun
Just as generative AI is coming into martech stacks, funds for it are falling to all-time lows. How then can marketing leaders make the case for expensive new tools when they need to make growth profitable? Getting the most out of your technology investments means coordinating your multichannel and martech plans. When it comes to […]
02
Nov
Nov
Holiday advertising CPM trends in 2022 Every end of the year, buyers begin to spend in order to fuel their holiday gift-giving. As a result, firms begin to increase their marketing spending in the hopes of catching the attention of their ideal customer. This means more market competition for brands, and not just against traditional […]
20
Sep
Sep
A checklist for getting started with social media retargeting Social media retargeting is essential for marketers looking to elevate their companies. After all, shoppers seldom click the “purchase now” button after seeing only one advertisement or social media post. Instead, their decision-making process involves dozens of different touchpoints spread out across weeks, if not months. […]