All too frequently, content is written only to generate clicks, views, and likes. It’s all about the call to action (CTA), asset download, form completion, or registration sign-up. Most of the time, this has the opposite effect of generating genuine, valued involvement. While these numbers may look impressive on a stat sheet, they may not […]
Category Archives: Style
04
Oct
Oct
According to the research done by the sports and entertainment intelligence platform SponsorUnited, nearly one third of the businesses that have signed partnerships with influencers over the course of the past year did not have any such deals in 2023 or 2022 on their books. Ninety-six percent of those firms entered into a single collaboration […]
13
Sep
Sep
We can create more content than ever before, but should we? What if we knew what buyers wanted and produced more of it rather than creating what was quick and/or simple? Last month, I released findings from our research that demonstrated the disconnect between content marketing and the buyer’s journey. Specifically, almost 80% of the […]
02
Sep
Sep
Fashion and beauty brands often get to use new technologies first. Many are digital natives who are making custom D2C digital strategies. There are also so many brands out there that any new idea could help one stand out, especially as the busy holiday season comes. Tuckernuck, a store that sells clothes and home goods, […]
23
Aug
Aug
People who work with emails need to get ready for the next round of iOS updates. The good news is that iOS 18 won’t be out until mid- to late-September like it has in the past; however, the changes that will affect Apple Mail aren’t yet available in beta. Most likely, this means they won’t […]
13
Aug
Aug
Marketers might know what people really want if they could just get inside their heads. Understanding how people behave is important for staying ahead in the fast-changing world of internet commerce. Based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, our future webinar will give you a full picture of the newest trends and […]
15
Jul
Jul
Less and less people believe brands. People are worried because new technologies are coming out quickly, there is a lot of false information out there, and people are using data in bad ways. The scores for trust are proof. Only 30% of customers have a lot of faith in businesses, and only 61% believe that […]
29
Jun
Jun
Now that there is so much information available, it’s hard to decide what to do. This is a problem for both companies and consumers. When there are a lot of options, the fear of making the wrong choice can keep people from doing anything. This happens all the time, but it happens a lot in […]
branding, Programmatic ads, retargeting, Style
How to Change Multimedia and Martech Marketing for the Age of AI
08
Jun
Jun
Just as generative AI is coming into martech stacks, funds for it are falling to all-time lows. How then can marketing leaders make the case for expensive new tools when they need to make growth profitable? Getting the most out of your technology investments means coordinating your multichannel and martech plans. When it comes to […]
31
May
May
outlined by the actions that make specific possibilities more likely to become leads. As the market gets more crowded and the buyer trip gets more complicated, having the right tools can make your marketing efforts much more effective. I think that technology should only be added after it has been shown to be needed. Let’s […]
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