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Why B2B CMOs are Unhappy with ABM Platforms
Account-based marketing (ABM) platforms promised to revolutionize B2B marketing. They reminded us that it’s all [...]
Nov
10 Reasons Why You Are Probably Underusing Email Sequences
HubSpot email sequences are an effective method to save time and maintain consistency when communicating [...]
Nov
3 Important Steps for Developing Content That Converts
All too frequently, content is written only to generate clicks, views, and likes. It’s all [...]
Oct
Big Deal for Prime Days Begins the Holiday Season Slowly
Holiday advertising got off to a slow start this week as Florida residents braced for [...]
Oct
New Brands Break into the Celebrity Influencer Space
According to the research done by the sports and entertainment intelligence platform SponsorUnited, nearly one [...]
Oct
How to Properly Balance Brand Safety, ROAs, and Suitability in Social Media Advertising
As marketers face increasing pressure to maximize the value of their ad budgets, return on [...]
Sep
Where AI Falls Behind in High-Stakes B2B Sectors
Someone in B2B should hear this today: AI isn’t a one-size-fits-all answer. A new core [...]
Sep
Top 4 Forms of Material That Consumers Want
We can create more content than ever before, but should we? What if we knew [...]
Sep