Marketers might know what people really want if they could just get inside their heads. Understanding how people behave is important for staying ahead in the fast-changing world of internet commerce. Based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, our future webinar will give you a full picture of the newest trends and useful information. Here’s a sneak peek at what you’ll discover and how it can change the way you run your business.
Getting things ready
Come talk about the results of our big study with Richard Jones, Chief Revenue Officer at Wunderkind, and Tim Glomb, VP of Content, Digital, and AI at Wunderkind. We got answers from 1,500 customers in the U.K. and the U.S., who were from a wide range of age groups and lifestyles. Many of the questions from our poll will be talked about in this session, with a focus on how people buy things online, how marketplaces affect people, and how important brand websites are becoming.
This is what you can expect to learn from the webinar:
- Changes in how people buy things online
More people are shopping online: We’ll talk about why 33% of people shop online once a week and 25% want to do more shopping online in the next year. People between the ages of 25 and 34 are leading the way in this trend.
Direct sales and payment exchange: Learn how to give people a reason to buy from your website directly, so you can keep your profit margins high and keep your customers interested.
- How powerful customization can be
Personalization with data: Find out how the depth and spread of your data can improve marketing that is driven by AI. The large amount of data in the Wunderkind Identity Network makes hyper-personalized messaging possible, which works better than rivals.
- Changing based on what customers want
Preferred ways to communicate: Keep in mind that email is still the best way to send personalized offers, especially to older people. SMS, on the other hand, is becoming more popular among younger people, which means marketers need to adapt to this new trend.
Effective ad types: Find out why ads that are specific to a person’s hobbies and behaviors work best and how to make ads that look good and don’t get in the way.
- Collecting info from a first party
Tips for getting first-party data: As third-party cookies become less common, getting first-party data becomes more important. We’ll talk about ways to get this information and how to use it to make custom deals that work.
- Finding your way around the online market
Important ad channels: YouTube and Facebook are the most important ad channels. We’ll talk about how to use these tools to change how people feel about your business and get them to buy from you.
Finding the right balance between marketplaces and direct sales: Customers trust marketplaces, but selling directly through your website is important to keep your margins and get useful information. We’ll talk about ways to make these outlets work well together.
Do you want to change the info yourself?
Is it okay to just watch us show the trends? What if you want to look into the data for yourself? We have a live tool that lets you work with the data right now. It is possible to sort the data by gender, age, country, and household wealth. This tool will help you put what you learned in the webinar to use in your work. To figure out how to use it for your use case, you can also ask specific questions.
The 2024 Consumer Insights Report for Digital Commerce talk is a must-see for anyone who wants to do well in e-commerce. You will leave with a better understanding of how customers act, better personalization strategies, and new ways to gather and use first-party data. Don’t pass up this chance to learn things that will help your business grow.
