Pinterest Ads 101: how to create your first campaign
Your Facebook and Google advertising are doing admirably. Now it’s time to get started on Pinterest, which has some of the lowest cost-per-click (CPC) rates available.
Don’t dismiss Pinterest as a destination for do-it-yourselfers and home chefs; Pinterest buyers spend twice as much every month as users on other platforms.
Here’s everything you need to know about Pinterest paid ads and a checklist for your first campaign.
Pinterest Advertising Checklist
- Establish a Pinterest Business account.
- Create your profile and link it to your ecommerce store.
- Send us your product catalog.
- Check that your Pinterest tag is properly configured.
- Determine the goal of your Pinterest ad.
- Brand recognition, video views, consideration, conversions, or catalog sales are all possible outcomes.
- Select a Pinterest ad type:
- Idea Pin: Similar to Instagram Stories, short video segments or a series of 20 visuals.
- Try On Product Pins: An augmented reality “fitting room” experience.
- Collections Ad: A featured video or image, together with three supporting media elements (delivered to mobile users only).
- Carousel Ad: Looks like organic pins.
- Promoted Pins: An existing Pin that has been “boosted.”
- Shopping Ad: A single image or video from your product catalog is used.
- Check that your creative adheres to the ad specifications.
- Select your budget and bidding strategy (custom or automatic bidding).
- Choose the duration and dates for your campaign.
- Create your target market (age, gender, location).
- Upload your ad creative, headlines, and copy.
- Consider adding a text overlay to your photographs to help users understand your message more quickly.
- Use Pinterest’s trends page to see what’s hot right now.
- Only the first 30-35 characters of titles will appear on users’ feeds, so make them count.
- Make sure your video ads perform without sound – use captions and text for silent storytelling.
- Vertical photographs outperform square images on Pinterest.
- When possible, include your brand’s name or emblem in your photographs or videos.
- Begin your campaign!
- Continuously monitor your results with Pinterest Analytics to uncover optimization options.
