The complete google remarketing manual
Are you considering remarketing or internet advertising for your company? Because Google is the world’s greatest search engine, businesses may use its remarketing options to improve their customer base, reach new customers, and amplify their voices. In fact, the site claims that the average firm can expect to earn $8 for every $1 invested in a Google remarketing campaign!
In this article, we’ll go through how to use Google remarketing to boost your advertising and attract buyers that have your brand on the tip of their tongue. Let’s get started!
How Google Remarketing Works
Have you ever wondered how to approach customers who have expressed interest in your business, perhaps even visited your website or mobile app, but did not make a purchase? That is exactly what Google’s remarketing campaigns can assist you with.
Running a remarketing campaign with Google Ads is a simple procedure. It is similar to retargeting on other platforms in that you must specify your campaign goals, audience, creative assets, budget, and other campaign factors.
What is the first step? Making a list of potential audience members, which could include:
- Users who have accessed your website.
- Users who have downloaded and used your mobile app.
- Users that have interacted with your brand via a Google platform such as YouTube.
- Users/existing customers that have provided you with their email address
After you’ve selected general audience groups, you may further refine your list by using demographics, interests, and location-based filters.
To begin arranging your audience list, navigate to the “Audiences” function on the Google Ads platform by clicking on “Shared library.” Remember to try to match the shoppers on your remarketing list to your campaign goals – for example, if you want to drive traffic to your mobile app, targeting mobile shoppers makes the most sense.
Then, proceed with the standard procedure of creating a Google ad campaign. Later in this post, we’ll go over the various positioning alternatives.
Choosing a Campaign Remarketing Strategy
Whether you want to persuade more shoppers to return their abandoned carts, encourage more in-person customers to visit your physical business, or simply raise awareness, Google has a remarketing campaign option to meet almost every strategy.
However, there are other remarketing strategies for your business and items. Here are three common approaches:
- Retargeting website visitors who did not take a certain action (like signing up for your email list or downloading an eBook).
- Remarketing to site visitors who put items in their shopping cart but did not complete the purchase.
- Remarketing site visitors who never clicked on the desired information or page.
Google Remarketing Campaign Types
Here’s a list of all the remarketing choices, as well as the advantages Google Ads provides:
Typical Remarketing Campaigns:
Google Adverts displays your ads to previous site visitors as they explore the internet. (This helps them remember you while they’re exploring the web!)
Campaigns for Dynamic Remarketing:
In addition to normal campaigns, Google Ads allows you to show specific products or services that previous visitors have clicked on. These campaigns are “dynamic” since they can be tailored based on your audience’s previous site behavior.
Mobile App Remarketing Campaigns (Dynamic):
Consumers who have previously visited your app or mobile website are targeted by dynamic app remarketing campaigns. Google advises having a large install base for your app in order to scale effectively with a dynamic mobile app remarketing campaign.
Data Segmentation for Ad Campaigns Using RLSA:
Remarketing Lists for Search Ads, or RLSA, enables you to tailor ad campaigns to prior visits. In this situation, though, people will see your adverts when they Google something. This is especially useful for those looking to target and tailor search advertising in order to get more customers. Instead of targeting everyone seeking a similar product or service, these ads narrow the audience down to anyone who has already connected with your brand.
Remarketing with Google Ads on YouTube:
You can display advertisements to YouTube subscribers using remarketing. These advertisements can be dynamically displayed around the YouTube platform or added to specific videos. Visitors can see this advertising on YouTube as well as everywhere else where videos are broadcast on the internet.
Remarketing through Customer Match (or Email Blast):
Think of email blasts, but better. Google’s Customer Match campaigns can use your email mailing lists to serve customized advertising to past or potential customers via Google Search, YouTube, Gmail, display ads, and Google Shopping.
Monitoring Your Performance
To maximize your Google remarketing strategy, you’ll need tools. Tracking metrics throughout your ad campaigns can provide insight into future performance, which is essential if you want to uncover the finest cross-channel techniques possible.
A comprehensive performance tracking solution, such as AdRoll’s Cross-Channel Performance Dashboard, can assist you in the following ways:
- Collect data for all of your efforts and determine the most effective channels for your target demographic.
- Discover how to reach your target audience wherever they are online.
- Ensure a consistent and consistent customer experience at all phases of the customer journey.
- View your progress toward your goals.
- Ads having a low click-through rate should be refreshed or paused.
With these concrete facts, you can adjust your campaign to target more and more of the audience that slipped through the cracks. There is a market full of potential buyers who have already interacted with your brand; all they need is a little push in the right direction, which remarketing campaigns may provide.
